You're Reading: The Spoonful

The Cybersecurity Marketing Society is a private community of cybersecurity marketers.

The fast-paced world of marketing can be both exciting and terrifying. Marketers are always scrambling to learn about the latest trends, successful strategies, and hottest tech tools.

So you put together a beautifully organized and strategic events plan for 2020 to increase brand awareness and generate leads for sales.

I work mainly with cybersecurity startups, which means that often the company is still trying to figure out messaging and positioning. What’s a great way to glean insights into why people have bought your product, how they found out about you, and why they love or hate it?

We were experts at trade showing – we had it down! The branding, the swag, the networking – all of it!

2019 saw a significant increase in podcast listeners. More than half the people in the U.S. have listened to one podcast, and almost one out of three people listen to at least one podcast every month.

First let’s address the silly legal jargon. Or the silly jargon: To put both a spin on a famous acronym in cybersecurity, SOC (security operations center) and for the purposes of covering something marketing, “MOC” was born (Marketing operations center).

What can a B2B Cybersecurity Marketer focus on when nobody is buying? I’m not going to open this post with (too long of) a keyword-stuffed lament about coronavirus. During these slowed buying cycles, many of us marketers are a little anxious.

You’ve broken through the cybersecurity marketing noise. You have an engaged prospect on your site — now, how do you keep them engaged and progressing through a persona-based customer journey via content?