A Day in the Life of a Cybersecurity Content Marketing Manager

Marketers and cybersecurity pros often clash. Good-intentioned marketers want high-quality content that ranks in all the right places. Meanwhile, equally good-intentioned cybersec pros want detailed documentation that covers the nitty-gritty details of the latest threats. In reality, they both want the same thing: to be a trusted resource.

And in my role as a cybersecurity-focused Content Marketing Manager, I help both sides come together and speak the same language to accomplish that shared goal.

During my undergrad years, I majored in technical writing, which taught me early on how to break down technical concepts for nontechnical people. And that’s what the cybersec pros in our lives are there to do. Marketing ensures that nontechnical technical writing reaches the right audiences, securing their company as a top-of-mind solution provider for buyers in their field.

As a Content Marketing Manager in this space, I serve as a translator in many ways. I help the nontechnical marketers understand why sometimes, SEO really cannot be the only priority for a web-based piece. I also help the technical geniuses understand why marketing is so insistent on branding and voice. This type of role requires good negotiation skills backed by empathy and understanding — and that’s why I love it.

My days rarely ever look the same, between my full-time role at an IT software company and a business owner who provides technical marketing services. Often, my days are chaotic and have me bouncing between tasks — and trust me, to get anywhere near cybersecurity, you have to be okay with some level of chaos. I’ve had to stop in the middle of projects (doing SEO research, interviewing SMEs, etc.) to spin up content for a zero-day — a pivot that causes the greatest adrenaline rush. Being flexible and managing chaotic situations are two skills you have to have as a content marketer in this field.

But the best part about being a cybersecurity-focused Content Marketing Manager? I get to help people. I help internal stakeholders speak to one another. I help security geniuses write and release content that makes sense to security novices. I help bridge knowledge gaps between what folks know and what they need to know to triage serious risks. And through careful decisions about workplaces, I also help get the word out about products that can actually be the difference between a business’ surviving a cyberthreat and succumbing to a bad actor’s attack.

I could tell you about all the little tasks I do — writing blogs, developing content outlines, conducting SEO research, interviewing SMEs, skilling up in cybersecurity — but really, what I do as a technical-minded Content Marketing Manager is help others. Collectively, cybersecurity marketers make the digital world a safer place. And I couldn’t imagine doing anything else!