At our yearly CyberMarketingCon, it’s our goal to bring you sessions that help you in this journey from aspiring leaders to seasoned pros who have already made the leap.
If you’re a rising leader, here are the sessions we think you need to attend this year at CyberCon:
A Startup CMO’s Guide to the First 90 Days
Alexandra Gobbi, CMO at Code42, Chas Larios, VP Marketing at Anvilogic, Manny Ataebi, SVP of Marketing at Eureka Security
Alexandra, Chas, and Manny delve into the critical role of a CMO in a cybersecurity startup and explore the crucial steps to thrive during the initial 90 days. Whether you aspire to lead marketing for a cybersecurity startup or are eager to enhance your expertise as a marketing leader transitioning from an enterprise company to a startup, this session will walk you through a playbook for success to hit the ground running.
Through real-world examples and expert insights, this session aims to empower first-time CMOs and aspiring marketing leaders to thrive in their crucial roles during the initial 90 days. In-person and virtual attendees will gain valuable knowledge, practical strategies, and the confidence needed to make a significant impact as a first-time CMO in a cybersecurity startup, setting the stage for long-term success and growth.
The Path from Marketer to CMO to CXO: We Can No Longer Be Bound
Jennifer Leggio, CMO at Netography
Whether you are a current CMO or an aspiring executive leader, this session will explain how the role of the Chief Marketing Officer is already Chief Market Officer, why we have evolved here, and where we can evolve to next. Jennifer will explore how this CXO, or Chief Market Officer, can evolve into owning a much larger chunk of customer engagement — and probably should.
Memoirs of a Marketing Guinea Pig – How To Survive (and Thrive) as the First Marketing Leader
Brandon Hoe, VP of Marketing, Oxeye
Brandon will share the lessons he learned from being the first marketing executive at four early-stage cybersecurity companies. In this session, Brandon will cover the foundational activities you need to do first, how to build an effective marketing effort using first principles, leveraging force multipliers to amplify your efforts, and how to be an effective leader.
Brand to Demand: Fueling Growth in Tough Times
Tom Wentworth, Chief Marketing Officer at Recorded Future
Let’s face it: it’s tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.
In this presentation, Tom Wentworth, the CMO at Recorded Future, will dispel this misconception and illustrate the profound importance of brand marketing for driving growth. Tom will share actionable, budget-friendly strategies to bolster your brand without needing a Superbowl ad or a Formula 1 sponsorship.
3 Playbooks Cybersecurity Companies are Using to Increase Retention & Drive Expansion
Seth Steinman, VP of Marketing at PreVail; Ryan Murray, Director of Business Development & SMB Sales at Cobalt; and Gar Smyth, VP Revenue Marketing Operations at Mimecast
As generating new business gets more difficult, companies are shifting their focus this year to retention and expansion to increase revenue and valuations. How does this shift impact marketing? And what can marketers do to drive revenue (and valuation) in this economic climate?
Seth, Gar, and Ryan will share their top-performing playbooks to generate and protect revenue this year, especially in light of the shift in focus to retention and expansion. By the end of this session, you’ll walk away with trends of how cybersecurity buyers are purchasing this year and how relationships and buyers have become a new source of pipeline.
One CMO’s Secrets to Hiring Top Marketing Talent (or Get Hired as One!)
Nimmy Reichenberg, 4x CMO, Head of SecOps PMM at Google Cloud
The #1 job of any manager is to recruit top talent for their team. One silver lining of the tech downturn is that it brought some much-needed sanity back to the hiring process – offering hiring managers more choice and greater scrutiny than they’ve had in years.
In this session, Nimmy Reichenberg, a 4-time cybersecurity CMO who has recruited more marketers than he cares to admit, will present “tips from the trenches” that he uses to hire top marketing talent. The session is chock-full of practical tips that hiring managers at all levels can use to make better hiring decisions, and can also benefit candidates who want to increase their chances of landing their dream role.
10-Exit Playbook from a CMO
Dan Lowden, CMO at Blackbird.AI
Join Dan Lowden, CMO at Blackbird.AI and former CMO at HUMAN Security, as he shares his exit playbook that he’s honed over the past 10 companies he’s exited as a CMO. Learn from his experiences as a CMO and unlock the secret to crafting an exit playbook that actually works.
Interested in these sessions?
We’d love to see you at CyberMarketingCon, whether in-person in Austin, TX, or virtually, December 10-13. Purchase your tickets to attend now.
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