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This blog was written by Jennifer VanAntwerp, Principal of JVAN Consulting, LLC. She discussed these commandments during her episode at the Breaking Through in Cybersecurity Marketing Podcast.

The Cybersecurity Marketing Society embarked on an ambitious survey and report in 2021 with partner Ten Eleven Ventures.

Redefining our departments as profit-drivers, not cost-centers, (along with the rise of Revenue Operations) has been in marketing’s talk track for years.

Becoming more customer-centric isn’t just something you say. Talking the talk means reaching the business buyers on their terms and with their terms.

Across our interviews with experts and survey results, cybersecurity marketers highlighted some key – and some surprising – insights:

Cybersecurity marketing hiring is booming. Bootstrapped companies with future plans to raise are hiring BDRs & SDRs at a higher rate than other roles.

CyberMarketing Con 2021 was full of insightful sessions from the best marketers of the business.

There’s no question that Account-Based Marketing has brought together sales and marketing programs.

How does CATO Networks target a wide network of accounts while focusing on the customer journey and prioritizing those with intent?

We hosted a member-exclusive “Ask Me Anything” event with SEO and Intent data expert Rand Fishkin, the co-founder of Moz, Inbound.org, and most recently, SparkToro.

In September 2020, the smartest minds in cybersecurity marketing came together for CyberMarketing Con 2020, produced by the Cybersecurity Marketing Society.

On September 21-September 24, the smartest minds in cybersecurity marketing came together for CyberMarketing Con 2020, run by the Cybersecurity Marketing Society.