Should you FLIP the funnel? Marketing Ops experts Hannah Klemme of Randori and Darrell Alfonso of Amazon joined a Cybersecurity Marketing Society Fireside Chat to disccus MOPs’s current state and future. This stimulating panel covered controversial topics such as: “Are MGLs dead?” “How are you using intent data in your MOPS?” and “Should the funnel be flipped?”
Grateful to our panelists for sharing their knowledge with our group. Submit an idea for for a fireside chat.
How to Convince Leadership to Show Your Product: Cybersecurity Marketing & Sales Perspectives
It’s 2024. Your competition will be able to see your product whether you purposefully show it off or try to keep it hidden away. However, your prospects and potential customers won’t work so hard—and being too secretive with your product could be losing you deals. In...
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