At our annual CyberMarketingCon, we strive to bring you sessions that can help you thrive in your cybermarketing career. Join us on a journey to discover the illuminating sessions that bridge the gap between cybersecurity prowess and marketing prowess, where industry leaders and forward-thinkers converge to chart the course for the future.
If you’re in channel, partner, or field & event marketing, here are some don’t-miss sessions for this year’s CyberMarketingCon:
Revving Up Your Cybersecurity Event Marketing: Strategies for Success and 4x ROI!
Anthony Viera, Senior Marketing Manager at DomainTools
Anthony will share his insights into the critical components that are the ingredients to a successful event marketing strategy: prework, enablement, messaging, presence, impact, and postwork. Using this approach, you will learn how to create a powerful cybersecurity event marketing strategy that will drive business growth and execute it like a pro.
You’ll also learn how to create a culture of accountability that maximizes your event marketing ROI. You’ll leave the session with actionable insights that will help you transform your event marketing game and get a greater return on your investment!
Partner Marketing Unfiltered: A No Holds Barred Fireside on Effective Channel Marketing in Cybersecurity
Elorie Widmer, Director of Global Partner Marketing and Strategy at Zscaler; Katie Bird, Marketing Leader, Alliance & EcoSystem at Deloitte; Alejandro Erives, Global Partner Marketing Lead at Trellix; and Celeste Steel, Head of Channel Marketing at SecurityScorecard
These partner marketing superstars will lead conversations on topics such as:
- Driving Demand Generation in uncertain times
- How to do more Channel Marketing with fewer resources
- Improving partner engagement with the right tools at the right time
- Leveraging Incentives and MDF to get the most out of your marketing efforts
Hacking Partnerships: A Proven Framework for Collaborative Growth [Workshop]
Katie Bird, Marketing Leader, Alliance & EcoSystem at Deloitte
It is no secret that partner marketing is complex: the inherent interdependencies among partners and internal stakeholders, the sheer number of partners working together, and competing priorities all add to the complexity. Join this session to hack your way through the complexities. Bird’s proven prescriptive framework for successfully scaling partnerships will provide communication, accountability, and reporting hacks to help marketing and sales get better results and greater satisfaction with companies’ return on investment.
Field Marketing for Revenue: Pipeline, Upsell & Deal Acceleration
Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert
Join Michelle as she covers field marketing strategy across the funnel:
- How aligning across field marketing, corporate marketing, partner, sales, CS, and other business units will help deliver your revenue targets
- How to partner with sales to build a pipeline
- Strategies that utilize field marketing for upsell & deal acceleration
Hacking Your Booth Presentation: From Butts in Seats to Qualified Leads
Don Colliver, Colliver Communications
Featuring a presentation in your booth is a killer way to collect legit leads, increase fruitful conversations, and build buzz around your footprint, but only if you get attendees off their phones first! This talk will give you concrete, on-the-floor techniques to grab attendees’ attention, craft your message, and get prospects actually talking to your booth staff.
If you’re preparing for an upcoming cybersecurity trade show booth, then this talk is for you. Daniel shares the methods he’s learned from writing and delivering presentations at shows, including Black Hat, RSAC, and CES.
In this fast-paced and fun presentation boot camp, you will learn actionable hacks, writing frameworks, and social engineering techniques including:
- 3 critical pre-presentation attendee questions so your booth audience understands what you want them to understand
- 5 failsafe techniques for attendee engagement to get them out of the aisle and focused on your message
- 4 essential boxes your booth presentation must check to turn attendees into engaged and excited prospects
- 5 techniques for technical storytelling to get your booth audience resonating and talking about your message later
- 3 ways to add humor to your booth presentation that will get attendees laughing and won’t get you banned
Effective ABX: Crawl, Walk, and Run Your Way to Successful ABX
Mark Bliss, Head of Integrated Marketing at Uptycs; Sangdo Lee, Global ABX Director at Menlo Security; and Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert
3 ABX experts share their secrets to create & launch an ABX strategy across different cyber company maturities:
- How they implemented ABX at cybersecurity companies, big & small
- How to align all stakeholders (and there’s a LOT) across company business units on a true ABX GTM motion
- The best ways to prepare, test, and launch ABX
- Myths, pitfalls, and challenges around ABX and ABX GTM that you won’t hear outside this session!
Interested in these sessions?
We’d love to see you at CyberMarketingCon in Austin, TX, this December (or virtually, anywhere!) Purchase your tickets to attend TODAY!
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