At our yearly CyberMarketingCon, our aim is to bring you sessions that help you navigate the changing strategies and technologies in the world of cybersecurity marketing, including the role and impact of AI in your marketing department. Whether you’re a seasoned AI enthusiast, a curious novice, or a business leader seeking to harness AI’s potential, these sessions offer a treasure trove of knowledge.
If you’re interested in AI, here are the sessions and workshops we think you need to attend this year at CyberMarketingCon:
A.I. Workshop: Practical AI Techniques for High-Performance Marketers
Dr. Anushika Babu, CMO at AppSecEngineer
In this workshop, Anushika shares how leveraging AI in marketing for cybersecurity companies brings cost savings and lead generation benefits. Embracing AI technologies empowers cybersecurity companies to drive marketing success, saving costs and generating quality leads in the competitive landscape.
Anushika leads this immersive workshop that delves into practical use cases of AI in marketing specifically tailored for cybersecurity companies. With a focus on demand generation, inbound marketing, content marketing, and digital marketing, this workshop is designed to provide hands-on sessions and real-world case studies, ensuring participants gain actionable knowledge to apply in their workplaces immediately. We will deep-dive into the potential of AI and revolutionize marketing strategies.
SEO Perspective: Importance of Topical Authority in a World of AI
Jacob Fox, Search Engine Optimization Manager at Cobalt
Jacob will explore the significant role of topical authority in enhancing SEO and inbound performance in the rapidly evolving AI-driven digital landscape. The discourse will explore the concept of topical authority, its implications for SEO, and its increasing importance in an AI-driven world. As search engines evolve and focus more on EEAT (Experience, Expertise, Authority, and Trustworthiness), it will only increase the importance of topical authority.
Topical authority building tactics such as increasing your topical coverage both in breadth and depth, creating original and useful content, and focusing on customer-centric content creation. We’ll explore the expansion of website authority to broader web authority and dive into examples. Finally, we’ll explore how to connect topical authority to measurable metrics for your executive team.
The Impact of Artificial Intelligence on the Cybersecurity Industry
Steve Piper, Founder and CEO at CyberEdge Group
The impact of artificial intelligence (AI) on the cybersecurity industry is among the hottest topics discussed and debated amongst cybersecurity marketing professionals. From a positive perspective, AI has afforded security vendors with newfound capabilities for detecting and remediating threats. ChatGPT has also helped understaffed marketing teams develop new content for blogs and websites. However, AI also comes at a price. Join CyberEdge’s CEO and Chief Analyst, Steve Piper, as he addresses the good, the bad, and the ugly outcomes of AI.
Interested in these sessions?
We’d love to see you at CyberMarketingCon in Austin, TX, this December. Purchase your tickets to attend now.
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