We were experts at trade showing – we had it down! The branding, the swag, the networking – all of it!
Now, cybersecurity events have transitioned from physical to virtual and become a major pain to cybersecurity marketers trying to drive leads…but can they become an opportunity? Join this week’s talk to discuss with other cybersecurity marketers what is working (and not working) in a world where trade shows have gone fully digital, with varying degrees of success.
Join your fellow cybersecurity marketers to discuss everything virtual events!
Topics for this call:
- What is working in the world of virtual events?
- What isn’t working in the world of virtual events?
- What vendors should be used, and which should be avoided?
- Best practices for virtual events
This event already happened – watch the recording here!
How to Convince Leadership to Show Your Product: Cybersecurity Marketing & Sales Perspectives
It’s 2024. Your competition will be able to see your product whether you purposefully show it off or try to keep it hidden away. However, your prospects and potential customers won’t work so hard—and being too secretive with your product could be losing you deals. In...
.png)