Margie Agin, Centerboard Marketing

Centerboard Marketing is a product marketing consultancy that blends strategy, research, and content development. We help GTM teams communicate their unique positioning so they get more meetings, demos, and sales. Our approach removes waste from the sales and marketing process. We start by developing a strategic narrative and messaging framework that shows how your solutions address customers' most pressing problems in a unique way. With that foundation in place, we create customer-facing content such as sales pitch decks, website copy, product launch materials, and campaigns assets for every part of the buying journey.

I've been in business as Centerboard Marketing for 11 years, following 15 years of experience as an in-house marketing leader.

I love working with Series B+ cybersecurity companies that just got their funding and needs to ramp up a marketing engine to scale. They've tried a lot of things, but they don't feel confident they know why their customers buy or how they can stand out in a crowded market where every vendor sounds the same. They need to align marketing and sales so they don't waste time and money with the wrong prospects.

Most companies start with a 90-day jumpstart program that focus on one or two big rock assets like sales decks. I also have monthly and annual retainer clients that continue past this point for ongoing content work (product demos, videos, blogs, case studies, whitepapers, etc.)