May 5th at RSA Conference (RSAC) was nothing short of a fairytale. The amazing, literature-themed bar/restaurant Novela San Fran became the epicenter of excitement as marketers and industry professionals gathered for an unforgettable evening at the Cybersecurity Marketing Society’s 2024 RSAC Party for Marketers. RSAC is one of the biggest events in the cybersecurity industry, bringing together the brightest minds and leading experts to discuss the latest trends, technologies, and challenges in the field. It’s a hub for innovation, networking, and collaboration, making it the perfect backdrop for our exclusive gathering.
Why did we throw a party for marketers at the biggest cybersecurity show on planet Earth? RSAC can get quite hectic; we wanted our party to be a spot of fun and networking before marketers had to jump into the grind of standing, smiling, and explaining products at booths, customer events, dinners, and their own parties all week. Attendees at our event were treated to gourmet delights and drinks, while engaging in conversation amidst a curated, neon-hued backdrop of literary masterpieces.
Be sure to check out all the pictures from the event on Flickr.
200+ Marketers Attending the Cybersecurity Marketing Society’s RSAC Party for Marketers!
The ambiance was electric, with the venue buzzing with conversations about cybersecurity, marketing strategies, and industry insights.
Line of people waiting to get in! It wrapped around the block!
The event was the place to be, with the proven sold-out status well in advance. It wouldn’t be possible without our incredible sponsors!
Meet our sponsors for the party:
Code Red
Robin Campbell-Burt, CEO of Code Red
Code Red excels in getting clients in front of the right decision-makers in the cybersecurity industry. They leverage their extensive knowledge, wide network, and impactful content to ensure you stand out. And with their quick-moving teams and pay-for-results model, your success is their priority.
DelveRisk
Anthony Johnson, CEO of Delve Risk
DelveRisk‘s unparalleled insights into enterprise account data, Product and Service vendors are empowered to maximize their impact among Cyber Security Leaders. Their in-depth study and tracking of major corporate entities make account planning a breeze. Get ready to dive deep into the world of cybersecurity opportunities.
INFUSE
Trevor van Woerden, VP of Commercial Demand at INFUSE
INFUSE specializes in identifying and executing performance demand strategies that truly deliver. Their dedication to fostering meaningful business relationships through targeted social, display, mobile, and direct outreach programs has set them apart. Join us to mingle with cybersecurity leaders and learn how INFUSE’s proprietary AI technology can help achieve your goals.
InkHouse
Alexandra Evans, Vice President at Inkhouse
Inkhouse is the strategic tech PR and communications agency for security innovators of all sizes and stages—from seed funding, through acquisitions and IPOs. They use creative storytelling and digital marketing campaigns to drive lead generation, increase brand awareness, improve reputations, boost valuation, and expand market leadership.
Want a sneak peek into our swag bag?
Our swag bags were a hit, filled with essentials to keep everyone refreshed and ready for anything the conference week had to offer:
- Kleenex: For a sneeze, a runny nose, and even some happy tears after booking a meeting with thatCISO on your ABM list??
- Advil: Long days and late nights can be a headache and we wanted our attendees to power through the week pain-free.
- Purell Wipes: Shake hands, share ideas, but keep the germs at bay (we hope!).
- Shout Stain Remover Wipes: Accidental coffee spill before an important analyst meeting? Shout wipes to the rescue!
- Code Red Phone Charging Brick: Networking is key, and so is a fully charged phone. Thank you to our sponsor Code Red for providing these!!
- Vegan & Gluten-Free Protein Bar: During conference week, you never know when you might need a pick-me-up.
- Chocolate Crepe: Because everyone deserves a sweet treat! 😉
We also had a Wagyu beef station! It’s not just CISOs at RSAC that deserve the best. Yum!
Wagyu Beef Carving Station!
Enjoy more photos of our party👇👇👇
Be sure to check out all the pictures from the event on Flickr.
Party’s over. Now time for the ROI of RSAC Report!
Our community event for marketers was a place to build connections and relationships. Our goal was to ensure every attendee felt pampered and prepared for the week ahead!
We also have an ROI of RSAC 2024 Debrief scheduled, much like our 2023 RSAC Debrief and Analysis. Coming together and sharing the “ROI” of RSAC helps improve our collective marketing and create a benchmark for these large industry events. Register for the RSA Conference 2024 ROI Debrief, Working Group & Survey Call now!
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