The Breaking Through in Cybersecurity Marketing Podcast
Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security
Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to t
How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board
Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag,
How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents
Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small busin
How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group
Episode Summary: Content syndication has earned a mixed reputation among cybersecurity marketers. Too often, programs generate large volumes of leads but little measurable pipeline. Sales teams question lead quality, marketing teams question whether the right buyers are being reached, and both sid
From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie
Episode Summary: Phillip Wylie has been in cybersecurity for over 28 years and is now one of the most recognized names in offensive security as a speaker, podcaster, and evangelist. What most people don't know is that he started as a pro wrestler and powerlifter before finding his way into IT and e
Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang
Episode Summary: Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to work with. On this CyberCMO Confidential episode, the three of them get into a discussion on hiring. Mary skips the job descript
What AI Security Research Actually Looks Like with John Zenick of Harmonic Security
Episode Summary: John Zenick started his cybersecurity journey modding a Nintendo Wii in middle school. He is now an AI Security Researcher at Harmonic Security and a Teaching Fellow at Harvard, and joins our show to discuss everything AI! Even though we're a marketing podcast, of course we love to
The Case for Internal Comms with Thereasa Roy
Episode Summary: Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Director of Technical Solutions Marketing at Trail of Bits, now Director of Product Marketing at Oversight joins Gianna to talk through
Building AI Content Systems That Actually Work with David Ebner of Content Workshop
Episode Summary: David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content era. He comes back on the show to talk about what AI systems look like inside a marketing team, how they get built, and what steps
Cyber Creator Tyler Ramsbey Shares How to Grow an Audience & Community in Cyber
Episode Summary: This episode is a little different. We're sharing a session from Behind the Cyber Creator, a live AMA series we run at the Cybersecurity Marketing Society, and Tyler Ramsbey was our first guest. Tyler went from pastor to pentester, built a study group into a community of 15,000 p
What It Takes to Sell Cybersecurity Services to SMBs with Ranbir Bhutani, CEO & Founder of CyberCulture
Episode Summary: Most cybersecurity marketing advice doesn’t apply when you’re selling to small businesses, and Ranbir Bhutani, CEO and vCISO of Cyber Culture, learned that the hard way. After spending on ads that didn’t lead to results, he shifted his approach toward LinkedIn, referrals, and in-p
What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx
Episode Summary: Running marketing as a team of one means you’re responsible for everything, from attribution to brand to pipeline. Sara Ceballos, Director of Marketing, joins the show to talk through her time at Inspectiv, where she was brought in to support two new product launches, rethink the c
Alignment Episode: How Traci Byrne Works Across CISOs, Startups, and Partners
Episode Summary: Traci Byrne has spent a lot of her time aligning CISOs, startups, and internal teams. In this episode, she breaks down how she does that, starting with listening, understanding what each side is trying to do, and using that to guide decisions without forcing them. That same appro
What Founders Get Wrong About Early Marketing with Merav Ben Avi, VP of Marketing at YL Ventures
Episode Summary: Merav Ben Avi, VP of Marketing at YL Ventures, makes a strong case for something most security founders get wrong: marketing should not come later. It should be there from the start. She explains why hiring too late creates messy positioning, weak launches, and marketers stuck fix
Keeping Product-Market Fit After an Acquisition with Kevin Bobowski, VP of Integrated Marketing at Mimecast
Episode Summary: What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, VP of Integrated Marketing at Mimecast (via acquisition of Aware) breaks down what that shift looks like. At Aware, staying close to the customer was built in
What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.
Episode Summary: Christine Bartlett, SVP of Marketing at Hack The Box, tackles one of the trickiest challenges in marketing leadership: how to come in, make meaningful changes, and still preserve the magic that was there before you arrived. She gets into building a field marketing team, moving pas
What It Takes to Rebrand a Cybersecurity Company
Episode Summary: In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it. After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the
The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
Episode Summary: Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform. Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, a
One-Person Marketing at a Cybersecurity Startup
Episode Summary: In cybersecurity marketing, there’s constant pressure to keep pushing. More campaigns, more content, more pressure to show that something is working. You’re wearing multiple hats, adjusting on the fly, and trying to keep momentum. At a human level, that pace adds up. This conversat
How AI Is Influencing Security Buying Decisions: What Marketers Should Know
AI is affecting how cybersecurity teams operate and how security vendors build products. In this episode, Steve Piper, Founder and CEO of CyberEdge Group and author of the Cyber Threat Defense Report, is here to talk about AI-powered spear phishing, deepfake fraud, and how generative and agentic A
What AI Search Changed About the Cybersecurity Buying Journey
Episode Summary: AI has changed how buyers do their research. By the time they land on your website, most of the education is already done. That is where many cybersecurity sites start to fall apart. Suyog Deshpande, Co-Founder and CEO of Webless.ai, joins us to break down what this shift means fo
From Slack Groups to Super-Users: Community-Led Growth in Cybersecurity
Episode Summary: Community gets talked about a lot in cybersecurity; what’s less clear is what it’s supposed to actually look like. In this conversation, Avital Knoller, Head of Ecosystem, Community, and CXO Relationships at Orchid Security, walks through how she thinks about community when it’s ti
Disinformation, Data, and... Romance Novels? A Conversation with Dan Lowden
Episode Summary: Dan Lowden has a pretty incredible track record—12 startups and eight exits to count—so when he talks about building a marketing engine from scratch, people listen. In this CMO Confidential segment, Dan joins Gianna and Charles to talk about his latest challenge at Blackbird.ai: de
The ROI of Recognition: How DataGrail Built a Brand Engine Through Awards
Episode Summary: What happens when a "privacy freak" takes over customer advocacy? You get the DataGrail’s Data Privacy Awards Program, an industry staple that doubles as a masterclass in community building and product research. In this episode, Ian Phippen, Head of Content and Community Marketing
Why Cybersecurity Marketers Are Prime Security Targets
Episode Summary: Cat Allen, Senior Product Marketing Manager at SpyCloud, brings a rare mix of technical grounding and ethical clarity to cybersecurity marketing. Her path into the industry was unconventional, shaped by psychology, hands-on technical training, and a deep interest in privacy, survei
