The Cyber Marketer’s Buyer Journey: How to Reach Marketers in This New World (Plus CyberMarketingCon Preview!)

Cybersecurity marketers are not your average B2B tech audience—they’re savvy, skeptical, and constantly bombarded with vendor messaging promising to solve all their pipeline woes. Just like their security practitioner counterparts, marketers in cyber demand proof that a vendor understands the cybersecurity landscape before they engage. Traditional sponsorships and generic messaging won’t cut it. So, how do you reach cybersecurity marketers in a way that resonates? How do you position your brand as trusted, valuable, and worth their time? In this educational session, we’ll explore: ✅ What makes cybersecurity marketers different from general B2B tech marketers ✅ Why trust, credibility, and community-driven recommendations matter more than ever ✅ How past sponsors have successfully engaged this audience and seen real ROI ✅ The evolving buyer journey—where cybersecurity marketers go for trusted recommendations ✅ How CyberMarketingCon creates opportunities for authentic engagement, not just logo placement If your brand wants to connect with cybersecurity marketing leaders in a way that actually works, this webinar is for you. 📅 Date & Time: May 15, 2025, 3PM EST 📍 Where: Live Online 🎟 Secure Your Spot Now! https://lnkd.in/g26xRMPf 👉 Don't just sponsor—connect, engage, and build real relationships.