The buying trends of security practitioners represent a key target for go-to-market (GTM) teams at cybersecurity companies. These insights help marketers make informed decisions about budget investments, new tactics to consider, and the best ways to earn the security buyer’s trust. In this webinar, we’ll unveil insights that will help marketing teams identify patterns, habits, and preferences that can shape a winning marketing strategy and plan for 2025.
If you want to explore a new channel, create innovative content, or engage with the security community fresh this year, you won’t want to miss this discussion.
We will analyze data from the recent 2nd Annual Cybersecurity Buyer’s Report from Future B2B and ActualTech Media, highlighting key findings such as:
- A closer look at why cybersecurity is becoming an even greater priority in 2025 - and how this can inform your marketing efforts now.
- Insights into the human factor and its ongoing role as the weakest link in security efforts - and what this means for messaging strategies.
- Explore of the disparities in cybersecurity maturity levels - and how this influences purchasing decisions across organizations.
- A behind-the-scenes glimpse at how enterprise-scale companies approach cybersecurity budgets differently—and what smaller businesses can learn from them.