Technical Product Marketing Manager
Role Overview:
Index Engines is looking for a dynamic Technical Product Marketing Manager with a passion for technical content creation to help drive our product marketing initiatives with high quality materials across a range of deliverables. This role will collaborate closely with our Senior Director of Product Marketing, and the larger GTM and product teams, becoming an integral part of our organization's strategic direction and growth.
As a technical subject matter expert, you will be instrumental in crafting our technical content narrative and spreading technical materials to raise awareness, drive adoption, and ensure ongoing success. You will be a key driver for communicating complex technical concepts in an engaging and accessible manner. Your role will be pivotal in creating content that drives demand, efficient sales cycles, win rates, and partner engagement.
Key Responsibilities:
- Conceptualize, develop, and manage a detailed content marketing strategy including the creation of high-quality, informative, and engaging technical content - white papers, product guides, blog posts, and video scripts that resonate with our technical audience
- Regularly produce and update sales materials that effectively communicate product features, benefits, and competitive advantages
- Coordinate with GTM and Product teams to ensure content accuracy and relevance, fostering collaborative relationships for seamless content integration
- Competitive Positioning: Communicate the unique value proposition of Index Engines solutions, products, and services, highlighting differentiation and competitive analysis.
- Conduct market analysis with industry analysts for product development, marketing strategies, and pricing optimization aligned to our Total Addressable Market.
- Work closely with enablement teams to develop and deliver comprehensive training materials, and demos. Ensure that the sales force and customer-facing teams are well-equipped with the knowledge and tools needed to effectively communicate the value propositions and technical benefits.
- Develop targeted technical content to support partner initiatives and marketing campaigns that highlight the unique features and benefits of the product and ensure customers quickly understand and utilize the product’s capabilities.
Qualifications:
- 7+ years of experience in a technical product marketing or technical customer-facing role
- Demonstrated experience in creating and managing technical content for product marketing within the cybersecurity or cyber recovery space
- Strong technical background in the cybersecurity or cyber recovery domain, with an in-depth understanding of the security and storage buyer personas and the ability to align content with their needs.
- Ability to distill complex technical information into clear, engaging, and easily understandable content for a variety of audiences
- Exceptional writing, editing, and content creation skills, with a portfolio showcasing diverse formats and styles
- Proven success in collaborating with cross-functional teams to produce cohesive and impactful technical marketing content
- Ability to thrive in a fast-paced and dynamic environment in a high-growth organization while managing multiple priorities and stakeholders.
About Index Engines
The Leader in Cyber Resiliency
At Index Engines, we are the experts in Cyber Resiliency, helping organizations build an infrastructure where trusted data is available and reliable. Our leading solution, CyberSense, provides a 99.99% SLA for detecting ransomware corruption. CyberSense empowers organizations to confidently navigate cyber challenges, mitigate risks, and quickly recover to normal business operations in the ever-evolving cyber landscape. Our impact spans globally, serving over 1,500 clients across diverse industries, including financial services, healthcare, and manufacturing. These organizations rely on Index Engines to safeguard their data and ensure their business is not threatened by cyber criminals.
Location:
- Hybrid out of Holmdel, NJ or Boston, MA
- Ability to travel as required
To Apply: Email your resumes to: Marketingresumes@indexengines.com with subject line “Technical Product Marketing Manager”