Welcome to the W2Communications & Cybersecurity Marketing Society PR Workshop
We’re excited to introduce our first cybersecurity marketing course, built specifically for cybersecurity marketers, to cover the most important pillars of cybersecurity PR. We’ve teamed up with the team at W2Communications to bring our members a comprehensive workshop course split across 3 sessions and 3 topics:
- Definition of Modern Cybersecurity Public Relations
- Executing Your Cybersecurity Media Relations Strategy
- Amplifying Your Storylines
Sign up for this 3-week course today! (Must commit to attending all 3 class days)
Session 1: January 29, 2020 | Definition of Modern Cybersecurity Public Relations
In this session, students will learn:
- How to define your company’s PR target audience
- The critical components of a cybersecurity public relations program
- How to educate your executives on the public relations program and set realistic expectations
Session 2: February 5, 2020 | Executing Your Cybersecurity Media Relations Strategy
Session attendees will learn:
- How to build a media list that aligns with your public relations goals
- How to establish and maintain relationships
- The role of content development in a media relations program
Session 3: February 12, 2020 | Amplifying Your Storylines
Session attendees will learn:
- How to extend your story beyond the initial pitch
- How to leverage breaking news or industry trends in your media relations program
- The role of social media in public relations
Submit to Attend the Exclusive Event
This member-only workshop is limited to 20 seats only! To submit, you must be a Cybersecurity Marketing Society member (are you not? why not? submit a request to join the Society here). Until then, hold the dates on your calendar!
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Your email
Your company
Your phone number
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