Each year at CyberMarketingCon, we aim to bring you sessions by marketing leaders in cybersecurity who share their real-world advice and insights to help you thrive in your cybermarketing role.
Here are the headline sessions featured at this year’s CyberMarketingCon.
Brand to Demand: Fueling Growth in Tough Times
Tom Wentworth, Chief Marketing Officer at Recorded Future
Let’s face it: it’s tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.
In this presentation, Tom Wentworth, the CMO at Recorded Future, will dispel this misconception and illustrate the profound importance of brand marketing for driving growth. Tom will share actionable, budget-friendly strategies to bolster your brand without needing a Superbowl ad or a Formula 1 sponsorship.
Survey Says… Real Security Buyers Answer Your Top Questions for 2024
Geordie Carswell, CMO at ActualTech
Did you submit your question in the event registration? We’re conducting large-scale research with ActualTech Media in the lead-up to CyberMarketingCon 2023 on the security buyer, and this session will provide:
- Insight into the priorities & budgets of security buyers in 2024
- Answers to the questions that security marketers have about how to reach & connect with buyers
- Visibility into the vendor selection, purchase process, and buying team structure
The Path from Marketer to CMO to CXO: We Can No Longer Be Bound
Jennifer Leggio, CMO at Netography
Whether you are a current CMO or an aspiring executive leader, this session will explain how the role of the Chief Marketing Officer is already Chief Market Officer, why we have evolved here, and where we can evolve to next. Jennifer will explore how this CXO, or Chief Market Officer, can evolve into owning a much larger chunk of customer engagement — and probably should.
Be Brave, Not Boring: Using Storytelling to Build Bold Brands
David J. Ebner, President and Lead Content Strategist at Content Workshop
David will share how the power of storytelling can evolve your brand and help your marketing efforts thrive. During this session, David will discuss how to use storytelling to turn a boring brand into a brave one. He’ll uncover the foundational elements of storytelling and what makes memorable stories versus forgettable ones. He will also share what makes a good story, like humanizing the hero, overcoming obstacles, and instilling urgency, and what makes a bad story, like hero-izing the product and disorganized plots (a.k.a., random acts of marketing). By the end of this session, you’ll be ready to craft story-first content that builds an emotional connection between your brand and your target audience.
The Impact of Artificial Intelligence on the Cybersecurity Industry
Steve Piper, Founder and CEO at CyberEdge Group
The impact of artificial intelligence (AI) on the cybersecurity industry is among the hottest topics discussed and debated amongst cybersecurity marketing professionals. From a positive perspective, AI has afforded security vendors with newfound capabilities for detecting and remediating threats. ChatGPT has also helped understaffed marketing teams develop new content for blogs and websites. However, AI also comes at a price. Join CyberEdge’s CEO and Chief Analyst, Steve Piper, as he addresses the good, the bad, and the ugly outcomes of AI.
Interested in these sessions?
We’d love to see you at CyberMarketingCon in Austin, TX, this December. Purchase your tickets to attend in-person or virtually now!
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