More Insights from the 2021 State of Cybersecurity Marketing
We couldn’t fit everything into the survey report. Download the survey here. Read more insights, data, and stories from our survey below!
Cybersecurity Marketing Salary Data
The Cybersecurity Marketing Society embarked on an ambitious survey and report in 2021 with partner Ten Eleven Ventures. After interviewing 10 cybersecurity marketing executives and receiving 200+ responses for our survey, we put together an amazing report: the 2021...
8 Insights from the Cybersecurity Marketing Survey
Across our interviews with experts and survey results, cybersecurity marketers highlighted some key - and some surprising - insights: Us marketers aren’t in it for the money. While the survey confirmed that, yes, cybersecurity marketers are well-compensated, this is...
2021 Survey Insight: Hiring is super hard right now in a tight market
Looking outside of cyber Cybersecurity marketing hiring is booming. Bootstrapped companies with future plans to raise are hiring BDRs & SDRs at a higher rate than other roles. For both Series A companies and public companies, product marketing is identified as a...
2021 Survey Insight: Challenges by Funding Size
Making B2B more B2C Becoming more customer-centric isn't just something you say. Talking the talk means reaching the business buyers on their terms and with their terms. Just like the B2C approach, cybersecurity marketers need to bring the business buyers into the...
2021 Survey Insight: Marketing Driving Towards Revenue
Redefining our departments as profit-drivers, not cost-centers, (along with the rise of Revenue Operations) has been in marketing’s talk track for years. And of course the trend towards revenue generation must reflect in reporting. We asked, In your marketing...