Giana Whitver and Maria Velasquez are joined by Andy Tzortzinis, a cornerstone of the Cybersecurity Marketing Society and product marketer extraordinaire! In this episode, Andy and the hosts explore the latest trends, strategies, and insights shaping the cybersecurity marketing world today.
Andy’s Odyssey: From Marketing Padawan to Product Guru
Andy talks about his journey from being a generalist at a startup to becoming a product marketer at Sphere. This transition, marked by layoffs and strategic shifts, equipped him to excel in a niche that leverages his unique skills.
He shares, “Each role and setback prepared me for where I am today—focusing on strengths and continuously learning is key.”
Greatest Tool? Knowing Your Product!
Andy argues that a deep understanding of the product will significantly boost your marketing efficacy. He advises all marketers who are new to a product to: “Immerse yourself in every technical discussion about your product. Understanding the nitty-gritty helps you craft compelling narratives that resonate deeply with your audience.”
The Great Role Expansion
The episode also delves into how the role of product marketers is expanding to include both technical and revenue-driving responsibilities. “Product marketers today are like Swiss Army knives, expected to tackle a variety of tasks that bridge the gap between technical expertise and market strategy,” Andy notes.
Commanding the Comms Waves
Transitioning to communications, Andy emphasizes the importance of a strong comms foundation, especially for startups looking to stand out. He recalls a guerrilla marketing stunt that significantly raised brand awareness with just a few strategically placed stickers, showcasing how creativity can achieve more with less.
Listen to the full “Unlocking Product Marketing Strategies with Andy Tzortzinis” episode to hear that full story!
Conclusion
This episode is packed with insights, humor, and invaluable advice for anyone looking to advance their career in cybersecurity marketing.
👂Listen to the full episode here!
Thanks to our Podcast Sponsor!
For in-depth resources on optimizing cybersecurity webinar strategies, visit actualtechmedia.com/CMS
Chat with Andy or the Hosts!
Andy is open to chatting with people 1:1 about pivoting to PMM roles, you can reach out to him on LinkedIn, he also is the host for our MEMBERS’ ONLY Morning Coffee Chat call, every Wednesday!
You can also catch up with our hosts here:
Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.
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