Where the Story Starts: Personas

An old saying among creative writers goes something like, “If it’s written for everyone, it’s written for no one.” The same is very true of your marketing efforts. During our webinar, we’ll talk about how every brand’s story starts with their hero, a.k.a. their target persona. We’ll discuss effectively applying your story by connecting your brand messaging to the information you’ve uncovered during persona building. And lastly, we’ll share the “aim small, miss small” methodology of getting your story in front of your target audience.