Mastering AR for Cybersecurity Success: Insights from Top AR Experts

Year after year, Industry Analysts rank as a top source for cybersecurity purchasing and strategy advice. Making sure these influencers understand our solutions impacts all of us – from product marketing, to demand gen, sales enablement and field marketing, and more. During this fireside chat, we’ll talk with three Analyst Relations experts about their approaches to the art and science of AR and get answers to your questions about this increasingly important aspect of cybersecurity marketing.

Panelists:

– Holly Barnett, Principal Analyst Relations Adviser, HB MarCom (former Sr. Director, Analyst Relations, Lacework)
– Jenna Duston, Analyst Relations Senior Director, Palo Alto Networks
– Ron Davis, Director, Analyst Relations, Lookout

Holly Barnett, owner and principal advisor of HB MarCom, is an experienced strategic communications leader with a passion for helping technology leaders experience the unmatched value analyst relations can deliver throughout an organization. Prior to starting her consulting practice, she led Cybersecurity Analyst Relations at Lacework, was a leader in IBM’s award-winning Analyst Relations department, and worked with multiple cybersecurity clients as the Analyst Relations Lead at Allison+Partners. A Southern California expat, Holly lives in Boynton Beach, Florida.

Jenna Duston leads the Analyst Relations team at Palo Alto Networks, where she’s led the program through tremendous growth, going from two technologies categories of leadership in analyst reports to 15 in three years. Previously, she led the Cybersecurity AR team at Cisco. Jenna earned her degree from Santa Clara University in psychology and communications and is a certified Project Management Professional. Outside of work Jenna volunteers with a local nonprofit for women, enjoys a good beach yoga session, and loves to find inspiration in nature—especially in her hometown of San Diego.
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​​Ron Davis is an analyst relations professional, with over 25 years of industry experience with companies of all sizes. Currently, he leads the Global Analyst Relations program at Lookout, expanding coverage and visibility of Lookout’s Mobile and Cloud technology areas, increasing the company’s visibility in analyst research by 25 percent in his first year, and listing Lookout as an industry leader. Previously, he led the Cybersecurity AR team at Fortinet, and led vertical, technology, and regional AR programs at Cisco. Ron earned a Business degree from Indiana University of Pennsylvania and is a certified Industry Analyst Relations Professional. When not working, Ron lives in Palm Springs where he enjoys the outdoors, traveling, and spending time with his two dogs.