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How to Build a Webinar Lead Generation Engine: A New Strategy for Cybersecurity Vendors

November 16, 2023 @ 2:00 pm - 3:00 pm

“Webinar fatigue” is a myth.

Lead generation webinars continue to be one of the top sources of marketing-attributed opportunity pipeline for cybersecurity vendors.

In fact, over 89% of technology buyers say webinars play a role in their purchase process.*

But using webinars to generate high-quality leads and pipeline requires that you execute effectively on all three phases of the event.

You could miss the essential steps to plan for before, during and after the webinar. These steps are critical to maximizing your ROI.

Join us live on November 16th as CMO and webinar lead generation expert Geordie Carswell maps out how cybersecurity vendors can build a webinar-powered, pipeline-creation machine!

Don’t miss it!

What’s in it for you:

-Learn why webinars are still driving the majority of marketing ROI
-Get a step-by-step plan for using webinars to generate cybersecurity leads and pipe
-How to avoid the most common mistakes when running webinars for lead gen
-An opportunity to win a $300 Amazon gift card compliments of ActualTech!

*2023 Cybersecurity buyer’s survey conducted by ActualTech Media.

Details

Date:
November 16, 2023
Time:
2:00 pm - 3:00 pm
Website:
https://us02web.zoom.us/webinar/register/WN_3hwjfMFOQEuuybFVUYgl0A

Venue

Online