What does it take to build a thriving online community? Communities are key not only personally but professionally: They’re how we share valuable information and advice, make important connections, and expand our networks. And in a time of drastic turbulence and unpredictability, they’re where we find a helping hand, seek comfort, or just share our troubles.
Especially in industries like cybersecurity that have intense complexity and challenges, newcomers to the field often feel daunted. The co-founders of the Cybersecurity Marketing Society quickly realized that, when they joined the industry, they had no solid group to turn to for resources and information. That’s how the Cybersecurity Marketing Society was born—materializing out of a desire to create a collaborative space for cybersecurity marketers to learn and grow.
On this episode of The Inbound Success Podcast, “The Society” co-founders Gianna Whitver, Aileen Casmano, and Maria Velasquez sat down with host Kathleen Booth to discuss how they used their extra time to jump start the Cybersecurity Marketing Society community during the pandemic.
From three people to a robust private Slack community filled with skilled cybersecurity marketers, the Cybersecurity Marketing Society has seen rapid success in the face of zoom fatigue and WFH stress, even putting on the first-ever CyberMarketing Con week-long conference for those in the industry. Listen to the podcast to learn more about the journey of how Gianna, Aileen, and Maria built a thriving community from the ground up in a time where support is more needed than ever.
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