by Cybersecurity Marketing Society | Aug 19, 2020 | Events, Real Marketer's Perspective, Resources
We recently hosted a fireside chat with esteemed panelists Emmy Leberte, Marketing Director at ISS-Stealth Group, Christopher Mitchell, Demand Generation Manager at Siemplify, and Scott Coleman, VP of Marketing at Cyber Owl Defense. During this talk, panelists...
by Aileen Casmano | Jul 6, 2020 | Real Marketer's Perspective, Resources
So you put together a beautifully organized and strategic events plan for 2020 to increase brand awareness and generate leads for sales. But then COVID-19 happens and life as we know it changes. We’re unsure of when large gatherings like tradeshows and conferences...
by Cybersecurity Marketing Society | Jun 23, 2020 | Real Marketer's Perspective, Resources
I work mainly with cybersecurity startups, which means that often the company is still trying to figure out messaging and positioning. What’s a great way to glean insights into why people have bought your product, how they found out about you, and why they love or...
by Cybersecurity Marketing Society | May 14, 2020 | Real Marketer's Perspective
What can a B2B Cybersecurity Marketer focus on when nobody is buying? I’m not going to open this post with (too long of) a keyword-stuffed lament about coronavirus. During these slowed buying cycles, many of us marketers are a little anxious. For the less established...
Recent Comments