by kristenw | May 3, 2021 | Events, Real Marketer's Perspective
You’ve broken through the cybersecurity marketing noise. You have an engaged prospect on your site — now, how do you keep them engaged and progressing through a persona-based customer journey via content? On March 30, Limor Danai, Marketing Director of Tenable,...
by kristenw | Feb 8, 2021 | Events, Real Marketer's Perspective, Resources
In September 2020, the smartest minds in cybersecurity marketing came together for CyberMarketing Con 2020, produced by the Cybersecurity Marketing Society. Panelists covered a wide span of categories, providing guidance for cyber marketers looking to expand their...
by kristenw | Jan 11, 2021 | Events, Real Marketer's Perspective, Resources
On September 21-September 24, the smartest minds in cybersecurity marketing came together for CyberMarketing Con 2020, run by the Cybersecurity Marketing Society. Panelists covered a wide span of categories, providing guidance for professionals looking to expand their...
by kristenw | Jan 4, 2021 | News, Real Marketer's Perspective, Resources
What does it take to build a thriving online community? Communities are key not only personally but professionally: They’re how we share valuable information and advice, make important connections, and expand our networks. And in a time of drastic turbulence and...
by kristenw | Dec 28, 2020 | Events, Real Marketer's Perspective, Resources
For small and medium cybersecurity companies with limited resources, sometimes a PR firm on retainer doesn’t make sense. Instead, there are other ways to handle your PR needs. On December 10, Cybersecurity Marketing Society co-founder Gianna Whitver sat down...
by kristenw | Dec 21, 2020 | Events, Real Marketer's Perspective, Resources
On November 4, the Cybersecurity Marketing Society held its fireside chat with Liz King, the founder and CEO of Liz King Events and TechsyTalk Global, an educational platform that provides event tech recommendations for people in the industry. King is an event...
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