Real Marketer's Perspective Archives - Cybersecurity Marketing Society

The Value and Future of Field Marketing: Data-Driven, Revenue-Building, and Always Changing

by Nicole Lacanilao | Nov 22, 2023 | CyberMarketingCon 2023, Real Marketer's Perspective

By Michelle Radlowski I have spent the last 15 years of my career within the IT industry. For the last seven years, I have been at Zscaler, the global leader in zero trust, most recently as the Director of Regional Marketing. During my tenure, the company grew from...

10 Commandments of Kindness for Cybersecurity Marketers

by Nicole Lacanilao | Jun 21, 2022 | Podcast Resources, Real Marketer's Perspective

This blog was written by Jennifer VanAntwerp, Principal of JVAN Consulting, LLC. She discussed these commandments during her episode at the Breaking Through in Cybersecurity Marketing Podcast. – I’ve had the pleasure (with occasional bouts of pain) of working in...

r/RelationshipMarketing: Using Reddit to Market to Your Target Audience

by Nicole Lacanilao | Sep 22, 2021 | Real Marketer's Perspective, Resources

CyberMarketing Con 2021 was full of insightful sessions from the best marketers of the business. We were lucky to have Andy Tzortzinis, Senior PR and Communications Manager at A-LIGN, join our first session. He shared his experiences and tips for marketing to...

Building ABM for Success: How CATO Networks Orchestrates an Account-Based Revenue Engine

by Cybersecurity Marketing Society | Aug 10, 2021 | Events, Real Marketer's Perspective

There’s no question that Account-Based Marketing has brought together sales and marketing programs. But the devil is in the details! Real success with ABM lies in the tactical orchestration across the sales and marketing funnel. CATO Networks has had success...

Building ABM for Success: How CATO Networks Orchestrates an Account-Based Revenue Engin

by Nicole Lacanilao | Jun 30, 2021 | Events, Real Marketer's Perspective

How does CATO Networks target a wide network of accounts while focusing on the customer journey and prioritizing those with intent? In this webinar, Merav Keren, Senior Marketing Director of CATO Networks, and Avishai Sharon, CEO of Trendemon, discussed how to...

Ask Me Anything With Rand Fishkin

by kristenw | Jun 7, 2021 | Events, Real Marketer's Perspective

We hosted a member-exclusive “Ask Me Anything” event with SEO and Intent data expert Rand Fishkin, the co-founder of Moz, Inbound.org, and most recently, SparkToro. Fifteen lucky Society members were chosen to attend the event and learn more about the dirty secrets...