by Nicole Lacanilao | Jun 5, 2022 | Podcast, Podcast Resources
Here are some photos and videos of the Mongo campaign referenced by Lori Cohen in the podcast! https://cybersecuritymarketingsociety.com/wp-content/uploads/2022/06/Converting_MongoDB_CE_to_Percona_1990x1080_V3.mp4...
by Nicole Lacanilao | Apr 13, 2022 | Podcast
In this episode, we’re privileged to learn from a PR guru with more than a decade of experience in the cybersecurity space. Our guest, Sonia Awan, is the Senior Public Relations Specialist at Sotero and the Principal of Outbloom PR. Why is PR in cybersecurity so...
by Nicole Lacanilao | Mar 16, 2022 | Podcast
We’re privileged to have Mary Yang, CMO of LookingGlass Cyber Solutions, on Episode 5 of “Breaking Through in Cybersecurity Marketing”! Mary shared her experiences as she tackled what it’s like to have market to the government, or “govvies” as they are fondly called...
by Cybersecurity Marketing Society | Mar 9, 2022 | Podcast
This is additional episode context for our podcast episode with Samuel Tyler, Sr. Manager of Corporate Marketing at Bugcrowd. For Episode 5, Samuel Tyler shares his unique experience with a surprisingly well-performing 2020 RSA campaign and how cybersecurity vendors...
by Nicole Lacanilao | Feb 23, 2022 | Podcast
The job of marketers is to try to capture the right words in describing the motivations of people who need their company’s product. Our podcast guest Seth Goldhammer, the VP of Marketing at Spyderbat, believes that this places product marketers at the most strategic...
by Nicole Lacanilao | Feb 14, 2022 | Podcast
As marketers, we want our strategies to be data-driven, efficient, and effective. Research is crucial in ensuring we reach our goals. In our second episode of “Breaking Through in Cybersecurity Marketing,” Joanna Jones, CEO of Inter-Q Research, gave us tips and tricks...
Recent Comments