by Nicole Lacanilao | Jun 21, 2022 | Podcast Resources, Real Marketer's Perspective
This blog was written by Jennifer VanAntwerp, Principal of JVAN Consulting, LLC. She discussed these commandments during her episode at the Breaking Through in Cybersecurity Marketing Podcast. – I’ve had the pleasure (with occasional bouts of pain) of working in...
by Nicole Lacanilao | Jun 5, 2022 | Podcast, Podcast Resources
Here are some photos and videos of the Mongo campaign referenced by Lori Cohen in the podcast! https://cybersecuritymarketingsociety.com/wp-content/uploads/2022/06/Converting_MongoDB_CE_to_Percona_1990x1080_V3.mp4...
by Nicole Lacanilao | Apr 13, 2022 | Podcast
In this episode, we’re privileged to learn from a PR guru with more than a decade of experience in the cybersecurity space. Our guest, Sonia Awan, is the Senior Public Relations Specialist at Sotero and the Principal of Outbloom PR. Why is PR in cybersecurity so...
by Nicole Lacanilao | Mar 16, 2022 | Podcast
We’re privileged to have Mary Yang, CMO of LookingGlass Cyber Solutions, on Episode 5 of “Breaking Through in Cybersecurity Marketing”! Mary shared her experiences as she tackled what it’s like to have market to the government, or “govvies” as they are fondly called...
by Nicole Lacanilao | Feb 23, 2022 | Podcast
The job of marketers is to try to capture the right words in describing the motivations of people who need their company’s product. Our podcast guest Seth Goldhammer, the VP of Marketing at Spyderbat, believes that this places product marketers at the most strategic...
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