Should you FLIP the funnel? Marketing Ops experts Hannah Klemme of Randori and Darrell Alfonso of Amazon joined a Cybersecurity Marketing Society Fireside Chat to disccus MOPs’s current state and future. This stimulating panel covered controversial topics such as: “Are MGLs dead?” “How are you using intent data in your MOPS?” and “Should the funnel be flipped?”
Grateful to our panelists for sharing their knowledge with our group. Submit an idea for for a fireside chat.
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