How to Convince Leadership to Show Your Product: Cybersecurity Marketing & Sales Perspectives

It’s 2024. Your competition will be able to see your product whether you purposefully show it off or try to keep it hidden away. However, your prospects and potential customers will not work so hard – and being too secretive with your product could be losing you deals.

In fact, many security and IT buyers are averse to jumping into the sales funnel without themselves determining value through seeing – or using – the product first. Interactive product demos, walk-through videos, and even full PLG plays enable the customer journey for these discerning buyers – and even channel partners.

This webinar aims to equip you with persuasive strategies and insights to convince leadership (and your co-workers) of the value in demonstrating your product’s capabilities on-demand on your website. Join Aaron Schifman, Senior Technical Product Marketing Manager at Cisco AppDynamics, Natalie Marcotullio, Head of Growth and Operations at Navattic, and Lauren Kersanske, Director of Marketing Operations and Analytics at Axonius as they share how they convinced their companies to, and the steps they took afterwards to prove the ROI of this strategy.