How To Build an Integrated Marketing Campaign: A Full-Funnel Approach for Cybersecurity

Wondering how you can get started in creating an integrated cybersecurity marketing campaign? Successful campaigns create a strategy and plan that connect the content and demand generation tactics that ensure real results.

So, which channels should you leverage for cybersecurity audience? What should you measure and report on? How do you collaborate and navigate the organizational challenges that always seem to arise?

Join ActualTech Media’s CMO Geordie Carswell on Oct 18, 2023, as he outlines the frameworks and considerations you need to put together to architect a successful integrated campaign.

Join us live to hear Geordie share a proven, repeatable approach to building a cybersecurity integrated marketing campaign that drives results – from the top of the funnel to the bottom.

What You’ll Get:

• Frameworks for how to build a full-funnel, integrated cybersecurity marketing campaign
• Repeatable and scalable process that drive results from awareness to revenue
• Details on what you really need to measure, why it matters, and how to report on it
• How to get internal alignment and collaborate so everyone can shine.