Through a wide variety of insightful discussions, workshops, and keynotes, the 2023 CyberMarketingCon promises to unveil the latest trends and revolutionary strategies that will empower you to take your team’s cybersecurity marketing to unprecedented heights.
If you’re a CMO, VP, or other executive leadership role, here are the sessions we think you need to attend this year at CyberCon:
A Startup CMO’s Guide to the First 90 Days
Alexandra Gobbi, CMO at Code42, Chas Larios, VP Marketing at Anvilogic, and Manny Ataebi, SVP of Marketing at Eureka Security
Alexandra, Chas, and Manny delve into the critical role of a CMO in a cybersecurity startup and explore the crucial steps to thrive during the initial 90 days. Whether you aspire to lead marketing for a cybersecurity startup or are eager to enhance your expertise as a marketing leader transitioning from an enterprise company to a startup, this session will walk you through a playbook for success to hit the ground running.
Through real-world examples and expert insights, this session aims to empower first-time CMOs and aspiring marketing leaders to thrive in their crucial roles during the initial 90 days. Join Alexandra, Chas, and Manny to gain valuable knowledge, practical strategies, and the confidence needed to make a significant impact as a first-time CMO in a cybersecurity startup, setting the stage for long-term success and growth.
Leveraging Contractors in a Down Economy – Lessons from CMOs
Leslie Kesserling, Founder at KessComm Cyber PR; Melissa Goldberger, CMO at OX Security; Anna Tutt, CMO at Oort; and Tyler Shields, VP Product Marketing at Traceable.
In a down economy where every penny counts, CMOs are asked to do more with less while growing their programs and keeping pace in a fiercely competitive market. Often, this means bringing on individual or agency contractors to augment internal staff or fill the gaps when there are layoffs or hiring freezes. This moderated panel discussion with top cyber CMOs will share real-world challenges, lessons, and advice on the art of building your team leveraging contractors.
This panel will share which marketing programs are the best fit for leveraging contractors, what to look for in contractor partnerships, and how to work with contractors as part of the team to get the best results.
The Path from Marketer to CMO to CXO: We Can No Longer Be Bound
Jennifer Leggio, CMO at Netography
Whether you are a current CMO or an aspiring executive leader, this session will explain how the role of the Chief Marketing Officer is already Chief Market Officer, why we have evolved here, and where we can evolve next. Jennifer will explore how this CXO, or Chief Market Officer, can evolve into owning a much larger chunk of customer engagement — and probably should.
CyberCMO Summit: Rebuilding Trust with Customers After a Cyber Incident
This expert practitioner session is invite-only and reveals the ins and outs of how to successfully prepare for, mitigate, and coordinate the communications response to a major cyber incident across development, researcher, media, analyst, investor, sales, partner, and customer channels. Based on their experiences during the most sophisticated cyberattack ever conducted on a public company by a foreign nation-state—SUNBURST—join Jenne Barbour (SolarWinds VP, Corporate Marketing), Anselm Kia Peng (SolarWinds GVP, Customer Success), and John Eddy (Goldin Solutions Managing Director) for a discussion led by Travis Galloway (SolarWinds Deputy Director, Government Affairs).
Memoirs of a Marketing Guinea Pig – How To Survive (and Thrive) as the First Marketing Leader
Brandon Hoe, VP of Marketing, Oxeye
Brandon will share the lessons he learned from being the first marketing executive at four early-stage cybersecurity companies. In this session, Brandon will cover the foundational activities you need to do first, how to build an effective marketing effort using first principles, leveraging force multipliers to amplify your efforts, and how to be an effective leader.
One CMO’s Secrets to Hiring Top Marketing Talent (or Get Hired as One!)
Nimmy Reichenberg, 4x CMO, Head of SecOps PMM at Google Cloud
The #1 job of any manager is to recruit top talent for their team. One silver lining of the tech downturn is that it brought some much-needed sanity back to the hiring process – offering hiring managers more choice and greater scrutiny than they’ve had in years.
In this session, Nimmy Reichenberg, a 4-time cybersecurity CMO who has recruited more marketers than he cares to admit, will present “tips from the trenches” that he uses to hire top marketing talent. The session is chock-full of practical tips that hiring managers at all levels can use to make better hiring decisions, and can also benefit candidates who want to increase their chances of landing their dream role.
Interested in these sessions?
We’d love to see you at CyberMarketingCon! Purchase your tickets to attend in person or virtually.
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